“You should come work for me. You’re built for this business.”
These simple words change my life. It was a cold January day in the USA, and I had run into an acquaintance on the street who owned a small marketing and PR agency. He asked me to start coming to his office each day “just to try it out.” Years later, he now owns an Inc. 1000 Agency. And I have transformed his simple insight into a fulfilling career.
Storytelling is my first love.
As a child I wrote and illustrated my own storybooks. As an adult I wrote novels, comics and screenplays. When I stepped into the agency world, I brought a storyteller’s eye to every project. Who’s the hero here? Why should the audience care? What’s at stake if this project fails? By asking the same questions a gifted storyteller would ask, I found myself pushing deeper into creative research and coming back with project approaches that startled everyone in the room.
When my answers began to win pitches— sometimes to the tune of USD $20 million (over AED 60 million)—I knew I was on to something.
From the small agency where I started, I moved on to a mid-sized digital agency that allowed me to “get my hands dirty” with every aspect of video, web, and social media marketing. Later I grew my skills at a Top 50 U.S. events agency—allowing me to move more into a leadership role with client-facing responsibilities and monthly travel. But I could not forget my roots. Since then, I have focused on serving solo entrepreneurs and small- to -mid-sized businesses with freelance and consulting services. And I found time to jump into an inbound marketing agency, too, as well as a few more event production companies.
Professionally, I have written sales presentations, creative strategies and briefs, and marketing content such as blogs and websites for a variety of industries. I also concept and creative direct for live events.
My clients represent pharmaceutical, aerospace, medical, government, manufacturing, retail, automotive, non-profits, events, finance, entrepreneurship and art/ design—just to name a few. I love that my work often requires me to get “up to speed” on a new industry in under a day. And figure out how to deliver an original, award-winning insight in less than two.
Now, as I upshift my work onto a whole new continent, I do not seek the most novel opportunity or even a big career leap. I am seeking to find a place where I can once again lend my gift for getting to the heart of the story—and continue to live out what my first employer recognized: that I am built for this.